NFO supports COOL
National Farmers Organization has signaled its support for Country of Origin Labeling (COOL) modifications issued in March requiring more consumer label clarity and better record keeping.
The proposed rule change is in response to the World Trade Organization (WTO) suit brought by Canada and Mexico last year, charging the U.S. violated technical barriers to trade.
The new COOL rule specifies that origin designations for muscle cut covered commodities derived from animals slaughtered in the U.S. would be required to specify the production steps of birth, raising and slaughter of the animal. Additionally, co-mingling of meat from animals of different origins is prohibited.
“We applaud the rule proposal,” National Farmers Legislative Coordinator Gene Paul said. “This upholds our members’ view that consumers deserve to know where their food comes from.”
National Farmers provides price negotiation and risk management services to the nation’s farmers and ranchers.